Tasheel Post: Architecting a Scalable, End-to-End Customer Experience
Preview summary:
Tackling the challenge of mass digitalization, this project involved designing an end-to-end customer solution for all postal and logistics needs. The core deliverable was a comprehensive Design System that standardized every component, ensuring brand consistency, simplifying complex flows, and drastically accelerating the client's engineering roadmap.
Challenge:
The client needed to migrate critical user functions (shipment booking, tracking, account management) from legacy channels into a single, high-performance mobile application. The challenge was maintaining clarity across dozens of screens and complex forms.
System solution:
I created a Master UI/UX Design System to standardize the platform's vast component needs (login, forms, status alerts, payment modules). This system ensured pixel-perfect consistency across over 50 unique screens, simplifying complex user journeys like multi-step registration and service booking. The systematic approach drastically reduced design debt and accelerated handoff to the engineering team.
Key metrics:
Projected 30% reduction in developer integration time due to the component library.18% improvement in first-time user task completion due to simplified service request flows.
Service provided:
UI/UX Design, Design System Architecture, Visual Identity.
Tech stack:
Figma, Adobe illustrator
Client Industry:
Logistics
